D\u00f6wrebap ykdysady\u00fdeti\u0148 a\u00fdrylmaz bir b\u00f6legine \u00f6wr\u00fclen brend d\u00fc\u015f\u00fcnjesi so\u0148ky \u00fdyllarda \u00e4hmi\u00fdetini artdyran bolsa-da, onu\u0148 taryhy adamzat siwilizasi\u00fdasyny\u0148 d\u00f6r\u00e4n d\u00f6wr\u00fcnden ga\u00fdd\u00fdar di\u00fdsegem \u00fdal\u0148y\u015fmarys. Taryhy maglumatlar bizi\u0148 e\u00fd\u00fdamymyzdan \u00f6\u0148ki 2700-nji \u00fdyllarda hem gadymy m\u00fcs\u00fcrlileri\u0148 hojalyk durmu\u015fynda brendingden pe\u00fddalanandyklaryny g\u00f6rkez\u00fd\u00e4r. Olar, esasan, \u00f6\u00fd ha\u00fdwanlaryny\u0148 kimi\u0148 e\u00fde\u00e7iligine degi\u015flidigini belli etmek \u00fc\u00e7in tagma bas\u00fdan ekenler. Brend s\u00f6z\u00fcni\u0148 \u00f6zi hem gadymy skandinaw s\u00f6zi bolan \u00abbrandr\u00bb s\u00f6z\u00fcne esaslan\u00fdar we t\u00fcrkmen diline terjime edilende, \u00abtagmalamak\u00bb di\u00fdmegi a\u0148lad\u00fdar. Ilki-ilkiler di\u0148e eml\u00e4gi\u0148 e\u00fde\u00e7iligini belli etmek \u00fdaly informatiw maksatlar bilen ulanylan brending wagty\u0148 ge\u00e7megi bilen halk hojalygyny\u0148 \u00e4hli pudaklarynda ulanylyp ba\u015flan\u00fdar.<\/p>\n
B\u00e4sle\u015fik \u2013 bu komunikasion hadysadyr. Taslamany durmu\u015fa ge\u00e7irmekden da\u015fary, bu taslama barada habar bermek zerurdyr. \u00ddurdu\u0148 b\u00e4sde\u015flik artykma\u00e7lyklaryny d\u00fczmek \u2013 bu strategiki we analitiki mesele bolup dur\u00fdar. Milli brendi d\u00f6retmek \u00fc\u00e7in \u00e4hli \u00fderde hereket etjek belli bir kada \u00fdokdur. Her bir \u00fdurt \u00f6zbolu\u015fly ge\u0148likdir. Islendik \u00fdurt n\u00e4\u00e7e tanymal bolsa, \u015fon\u00e7a-da onu\u0148 abra\u00fdy kesgitlidir. K\u00e4bir \u00fdurtlar \u00fc\u00e7in bu artykma\u00e7lykdyr, k\u00e4birleri \u00fc\u00e7in bolsa uly \u00fdetmez\u00e7ilik bolup dur\u00fdar. Eger-de ha\u00fdsy bolsa-da bir \u00fdurdu\u0148 abra\u00fdy b\u00e4sle\u015fiklik artykma\u00e7lygyny d\u00fczme\u00fd\u00e4n bolsa, bu \u00fdagda\u00fdda rebrending zerur bolup dur\u00fdar.<\/p>\n
Rebrending \u2013 bu t\u00e4ze brendi d\u00f6retmegi a\u0148lad\u00fdar. \u00ddurtara b\u00e4sle\u015fikler we milli brending hemi\u015fe-de bardyr. Bu b\u00e4sde\u015flik ma\u00fda go\u00fdumlary gazanmakda, iri taslamalary amala a\u015fyrmakda, zehinli h\u00fcn\u00e4rmenleri\u0148 \u00fcns\u00fcni \u00e7ekmekde, b\u00fctind\u00fcn\u00fd\u00e4<\/p>\n
gyzyklandyrmasyny gazanmakda a\u00fddy\u0148 bol\u00fdar. Milli brending \u2013 bu d\u00fcn\u00fd\u00e4 arenasynda \u015fowhunly b\u00e4sle\u015figi\u0148 kepili bolup dur\u00fdar. Milli brending \u2013 \u00fdurdu\u0148 b\u00e4sle\u015fige ukyply artykma\u00e7lyklary barada habar bermek \u00fc\u00e7in ni\u00fdetlenen maksadaokgunly tarapa ugrukdyrylan komunikasi\u00fdalar. Milli brending \u2013 bu aja\u00fdyp me\u0148ze\u015flikleri\u0148 g\u00f6zlegidir. XXI asyr XX asyrdan \u00e7yl\u015fyrymlydyr, seb\u00e4bi ozal di\u0148e sy\u00fdahat ediljek \u00fdurdu\u0148 ady bilen \u00e7\u00e4klen\u00fd\u00e4rdiler, \u015fu wagt bolsa \u015fol \u00fdurdu\u0148 \u00e4hli \u015f\u00e4herlerini\u0148 sy\u00fdahat\u00e7ylyk \u00fderleri g\u00f6z \u00f6\u0148\u00fcnde tutul\u00fdar.<\/p>\n
Jahan NURIDDINOWA,<\/strong><\/em><\/p>\n D\u00f6wletm\u00e4mmet Azady adyndaky t\u00fcrkmen milli d\u00fcn\u00fd\u00e4 dilleri institutyny\u00f1 I\u00f1lis dili we edebi\u00fdaty fakultetini\u00f1 2-nji \u00fdyl talyby<\/strong><\/em><\/p>\n <\/p>","protected":false},"excerpt":{"rendered":" D\u00f6wrebap ykdysady\u00fdeti\u0148 a\u00fdrylmaz bir b\u00f6legine \u00f6wr\u00fclen brend d\u00fc\u015f\u00fcnjesi so\u0148ky \u00fdyllarda \u00e4hmi\u00fdetini artdyran bolsa-da, onu\u0148 taryhy adamzat siwilizasi\u00fdasyny\u0148 d\u00f6r\u00e4n d\u00f6wr\u00fcnden ga\u00fdd\u00fdar di\u00fdsegem \u00fdal\u0148y\u015fmarys. Taryhy maglumatlar bizi\u0148 e\u00fd\u00fdamymyzdan \u00f6\u0148ki 2700-nji \u00fdyllarda hem gadymy m\u00fcs\u00fcrlileri\u0148 hojalyk durmu\u015fynda brendingden pe\u00fddalanandyklaryny g\u00f6rkez\u00fd\u00e4r. Olar, esasan, \u00f6\u00fd ha\u00fdwanlaryny\u0148 kimi\u0148 e\u00fde\u00e7iligine degi\u015flidigini belli etmek \u00fc\u00e7in tagma bas\u00fdan ekenler. Brend s\u00f6z\u00fcni\u0148 \u00f6zi hem gadymy […]<\/p>\n","protected":false},"author":3,"featured_media":12824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/posts\/12823"}],"collection":[{"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12823"}],"version-history":[{"count":2,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/posts\/12823\/revisions"}],"predecessor-version":[{"id":21355,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/posts\/12823\/revisions\/21355"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/media\/12824"}],"wp:attachment":[{"href":"https:\/\/newsashgabat.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}