\u00abSanly marketing\u00bb adalgasy 1990-njy \u00fdyllarda ulanylyp ba\u015flandy. 2010-njy \u00fdyllarda sanly marketingi\u0148 gurallaryny\u0148, sarp edijiler bilen \u00e7u\u0148 we d\u00f6wrebap gatna\u015fyklary netijeli d\u00f6retmek \u00fc\u00e7in toplum h\u00f6km\u00fcnde \u00e7yl\u015fyrymlylyk derejesi \u00f6r\u00e4n \u00fdokarlandy. 1990-njy \u00fdyla \u00e7enli \u00absanly marketing\u00bb adalgasy hi\u00e7 \u00fderde agzalmasada, ol \u00f6z g\u00f6zba\u015fyny 1980-nji \u00fdyllardan alyp ga\u00fdd\u00fdar. Seb\u00e4bi \u015fol \u00fdyl \u00abSoft AdGroup\u00bb birn\u00e4\u00e7e awtoulag \u00f6nd\u00fcrijiler \u00fc\u00e7in mahabat kompani\u00fdasyny i\u015fl\u00e4p ta\u00fd\u00fdarlady. Bu \u017eurnaldan alnan go\u015fma\u00e7a sahypa bilen hata jogap \u00fdazylanda awtoulaglary\u0148 d\u00fcrli kysymlaryny\u0148 hereketini\u0148 multimedia kontentli disketini we t\u00f6legsiz synag s\u00fcr\u00fcp g\u00f6rmek m\u00fcmkin\u00e7iligi alyp bol\u00fdardy. Sanly habar beri\u015f seri\u015fdelerini\u0148 \u00f6r\u00e4n \u00e7alt \u00f6smegi marketing we mahabat \u00fc\u00e7in t\u00e4ze m\u00fcmkin\u00e7ilikleri a\u00e7dy. Sanly kanallara el\u00fdeterliligi bolan ykjam enjamlary\u0148 gi\u0148den \u00fda\u00fdramagy bolsa sanly mahabaty\u0148 eksponensial \u00f6s\u00fc\u015fine getirdi. H\u00e4zirki wagtda sanly marketing i\u015fje\u0148 \u00f6s\u00fcp bar\u00fdar. Sanly habar beri\u015f seri\u015fdelerini\u0148 \u00f6s\u00fc\u015fi 4,5 trillion onla\u00fdn mahabat habarlary bilen hasaplan\u00fdar. Mahabaty Internet-ulanyjylara g\u00f6n\u00fckdirmek \u00fc\u00e7in, firmalar sarp edijileri\u0148 Internetde \u00f6z\u00fcni alyp bar\u015fyny\u0148 seljermesini (Online Behavioural Advertising, OBA) i\u015fje\u0148 ulanyp ba\u015fla\u00fdarlar. Sanly marketinge k\u00e4wagt onla\u00fdn-marketing, Internet-marketing \u00fda-da web-marketing hem di\u00fdil\u00fd\u00e4r. Wagty\u0148 ge\u00e7megi bilen \u00absanly marketing\u00bb adalgasy k\u00f6p \u00fdurtlarda uly me\u015fhurlyga e\u00fde boldy. AB\u015e-da \u00absanly marketing\u00bb adalgasy, Itali\u00fdada \u00abweb-marketing\u00bb, Fransi\u00fdada \u00abweb-marketing\u00bb \u00fda-da \u00absanly marketing\u00bb, Be\u00fdik Britani\u00fdada, Russi\u00fdada we be\u00fdleki k\u00f6p \u00fdurtlarda \u00absanly marketing\u00bb adalgasy \u00f6r\u00e4n gi\u0148den ulanyl\u00fdar. I\u0148lis dilinden terjime edilende digital \u2013 sanly di\u00fden manyny ber\u00fd\u00e4r, \u015fonu\u0148 \u00fc\u00e7in digital marketing \u2013 bu sanly marketingdir. Di\u00fdmek, brendi \u00f6\u0148e s\u00fcrmek we \u00e4hli m\u00fcmkin bolan sanly kanallar bolan sosial torlar, Internet, e-mail, kontekst mahabaty, kontent-marketing arkaly m\u00fc\u015fderileri \u00e7ekmek. \u015ee\u00fdle hem onda offla\u00fdn-gur\u015fawdan m\u00fc\u015fderileri \u00e7ekm\u00e4ge m\u00fcmkin\u00e7ilik ber\u00fd\u00e4n be\u00fdleki gurallar bolan sms, telefonlardaky mobil go\u015fundy programmalar hem ulanyl\u00fdar. Bir s\u00f6z bilen a\u00fddylanda, bu \u00f6n\u00fcmi\u0148 \u00fda-da hyzmaty\u0148 marketingi\u0148 d\u00fcrli g\u00f6rn\u00fc\u015flerini\u0148 k\u00f6megi bilen toplumla\u00fdyn \u00f6\u0148e s\u00fcr\u00fclmegidir. \u00abDigital marketing\u00bb sanly marketing bolup \u00e7yky\u015f ed\u00fd\u00e4r we ol interaktiw we maksada g\u00f6n\u00fckdirilen marketing g\u00f6rn\u00fc\u015finde garal\u00fdar. Ol m\u00fc\u015fderileri \u00e7ekmek we saklamak maksady bilen sanly tehnologi\u00fdalary ulanmaga g\u00f6n\u00fckdirilen harytlary\u0148 we hyzmatlary\u0148 marketingidir. Onu\u0148 usullaryny\u0148 we tehnikalaryny\u0148 k\u00f6megi bilen marketologlar brendleri \u00f6\u0148e s\u00fcr\u00fd\u00e4rler we satuwlary artdyr\u00fdarlar. Ol ykjam tehnologi\u00fdalary we adaty radio we telewizion usullary, interneti ulan\u00fdar.<\/p>\n
Seredil\u00fd\u00e4n marketingi\u0148 esasy i\u015flerine bolsa \u015fu a\u015fakdakylar degi\u015flidir:<\/p>\n
1) g\u00f6zleg seo-optimizasi\u00fdasy;<\/p>\n
2) g\u00f6zleg marketingi;<\/p>\n
3) kontent-marketingi;<\/p>\n
4) influens-marketingi;<\/p>\n
5) SMM-marketingi;<\/p>\n
6) Email-marketingi;<\/p>\n
7) kontekst g\u00f6rn\u00fc\u015fli mahabaty;<\/p>\n
8) elektron ne\u015firlerd\u00e4ki mahabaty.<\/p>\n
Hanowa Huma\u00fd,<\/strong><\/em><\/p>\n Da\u015foguz Agrosenagat orta h\u00fcn\u00e4r okuw mekdebini\u0148 talyby.<\/strong><\/em><\/p>\n <\/p>","protected":false},"excerpt":{"rendered":" \u00abSanly marketing\u00bb adalgasy 1990-njy \u00fdyllarda ulanylyp ba\u015flandy. 2010-njy \u00fdyllarda sanly marketingi\u0148 gurallaryny\u0148, sarp edijiler bilen \u00e7u\u0148 we d\u00f6wrebap gatna\u015fyklary netijeli d\u00f6retmek \u00fc\u00e7in toplum h\u00f6km\u00fcnde \u00e7yl\u015fyrymlylyk derejesi \u00f6r\u00e4n \u00fdokarlandy. 1990-njy \u00fdyla \u00e7enli \u00absanly marketing\u00bb adalgasy hi\u00e7 \u00fderde agzalmasada, ol \u00f6z g\u00f6zba\u015fyny 1980-nji \u00fdyllardan alyp ga\u00fdd\u00fdar. Seb\u00e4bi \u015fol \u00fdyl \u00abSoft AdGroup\u00bb birn\u00e4\u00e7e awtoulag \u00f6nd\u00fcrijiler \u00fc\u00e7in mahabat kompani\u00fdasyny […]<\/p>\n","protected":false},"author":3,"featured_media":23448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,10],"tags":[],"_links":{"self":[{"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/posts\/16081"}],"collection":[{"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16081"}],"version-history":[{"count":3,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/posts\/16081\/revisions"}],"predecessor-version":[{"id":23464,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/posts\/16081\/revisions\/23464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/media\/23448"}],"wp:attachment":[{"href":"https:\/\/newsashgabat.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}