{"id":18287,"date":"2023-03-28T14:02:52","date_gmt":"2023-03-28T09:02:52","guid":{"rendered":"https:\/\/newashgabat.com\/?p=18287"},"modified":"2023-03-28T16:45:58","modified_gmt":"2023-03-28T11:45:58","slug":"pudaklarda-basdeslik-isini-dernemek","status":"publish","type":"post","link":"https:\/\/newsashgabat.com\/?p=18287","title":{"rendered":"Pudaklarda b\u00e4sde\u015flik i\u015fini der\u0148emek."},"content":{"rendered":"

K\u00e4rhanany\u0148 di\u0148e bir marketing b\u00f6l\u00fcmini \u00fde\u0148illikde sarp edijiler gymmatyny d\u00f6redip bil\u00fd\u00e4r. K\u00e4bir k\u00e4rhanalar \u00f6z i\u015finde \u00f6z standartlaryny i\u015fl\u00e4p ta\u00fd\u00fdarlan\u00fdarlar K\u00e4bir k\u00e4rhanalar QSCV \u2013 quality servise cleanlines value standartyny \u00f6z i\u015finde ulanyl\u00fdar:
\nQuality \u2013 hil
\nService \u2013 hyzmat
\nClealines \u2013 arassa\u00e7ylyk
\nValue \u2013 gymmat\u00e7ylygy.
\nK\u00e4rhanalary\u0148 k\u00f6p\u00fcsi harytlary\u0148 hili \u00fdokary girdejiligi \u00fcpj\u00fcn ed\u00fd\u00e4ndigine d\u00fc\u015f\u00fcn\u00fd\u00e4rler. B\u00fctin d\u00fcn\u00fd\u00e4de \u00ddaponi\u00fda \u00fdokary hilli harytlary \u00f6nd\u00fcrmek bo\u00fdun\u00e7a birinji boldy. Bu babatda alym statistik Edward Deming \u00fdaponlary ynandyrdy:
\n\u201cB\u00e4sde\u015flik g\u00f6re\u015fde \u00fdokary hilli harytlar g\u00fc\u00fd\u00e7li gural bolup dur\u00fdarlar\u201d (II Jahan ur\u015fundan so\u0148ra).
\n\u00ddaponi\u00fdadan galmajak bolup, AB\u015e 1980-nji \u00fdyllarda hol u\u00e7in \u00f6z milli ba\u00fdragyny yglan ed\u00fd\u00e4r: Malcolm Baldriage National Qualiti Award\u201d
\n\u00ddewropa hem \u015fol \u00fdurtlardan galmajak bolup, hil \u00fc\u00e7in \u00f6z ba\u00fdragyny yglan ed\u00fd\u00e4r 1993-nji \u00fdyl \u201cEuropean Qality Award\u201d hem-de \u201cISO \u2013 9000\u201d standartyny ta\u00fd\u00fdarla\u00fdar.
\nISO 0 9000 \u2013 hili dolandyrmak we hili kepillerini \u00fcpj\u00fcn etmek bo\u00fdun\u00e7a anyk halkara standartlaryny\u0148 toplumy. K\u00f6p k\u00e4rhanalar hyzmat da\u015flygy \u00fdola go\u00fdmak \u00fc\u00e7in ISO sertifikatyny talap ed\u00fd\u00e4rler. ISO sertifikatyny almak \u00fc\u00e7in k\u00e4rhanany\u0148 harytlaryny (hyzmatlaryny) her 6 a\u00fddan ISO-ny\u0148 ekspertleri barla\u00fdarlar. ISO \u2013 9000-i d\u00fcn\u00fd\u00e4ni\u0148 160 \u00fdurdy ykrar etdi.
\nK\u00e4rhanalar di\u0148e bir alyjylary\u0148 isleglerini \u00f6wrenmek bilen \u00e7\u00e4klenm\u00e4n, e\u00fdsem b\u00e4sde\u015fleri\u0148 hereketlerini hem \u00f6wrenmelidirler.
\nB\u00e4sde\u015fleri seljermegi\u0148 tapgyrlary:<\/p>\n

\"\"<\/p>\n

I tapgyr. Elbetde k\u00e4rhanany\u0148 b\u00e4sde\u015flerini \u00fd\u00fcze \u00e7ykarmak a\u0148sat i\u015f \u00fdaly g\u00f6r\u00fcnme\u00fd\u00e4r. Emma marketologlary\u0148 pikirine g\u00f6r\u00e4 bu i\u015fde k\u00e4rhanalar \u015fowalykdan ga\u00e7maly, seb\u00e4bi bazarda gizlin b\u00e4sde\u015fler bol\u00fdar (\u043d\u0435\u0432\u0438\u0434\u0438\u043c\u044b\u0435 – g\u00f6r\u00fcnme\u00fd\u00e4n). (Britani\u00fda 2\u00a0200$, Microsoft Encarta CD \u2013 ROM 50$) Unilewer (\u00fduwyjy seri\u015fdeleri \u00f6nd\u00fcr\u00fd\u00e4r) \u00f6z\u00fcni\u0148 esasy b\u00e4sde\u015fini hasapla\u00fdar. Gizlin b\u00e4sde\u015fi \u00ab\u0420\u0435\u0442\u043e\u043d\u0430\u00bb (Russi\u00fdany\u0148 kompani\u00fdasy).
\nII tapgyr. Ha\u00e7anda k\u00e4rhana \u00f6z b\u00e4sde\u015flerini \u00fd\u00fcze \u00e7ykarandan so\u0148ra, ol \u00e4hli b\u00e4sde\u015flerini strategiki toparlara b\u00f6l\u00fd\u00e4rler, \u00fdagny gow\u015fak b\u00e4se\u015fleri a\u00fdry, g\u00fc\u00fd\u00e7li b\u00e4sde\u015fleri a\u00fdry.
\nDurmu\u015f tehniki pudagynda 2 sany strategiki topar:
\nGow\u015fak;
\nG\u00fc\u00fd\u00e7li.
\nGow\u015fak (General Electric, Maytag, Whirlpool \u2013 assortimenti k\u00f6p, hyzmaty orta).
\nG\u00fc\u00fd\u00e7li (Kitchen Aid, Sub zero \u2013 assortimenti az, hyzmaty \u00fdokary).
\nMundan ba\u015fga-da k\u00e4rhanada ben\u00e7marketing gi\u00e7ir\u00fd\u00e4rler.
\nBen\u00e7marketing \u2013 k\u00e4rhanalary\u0148 harytlaryny we proseslerini, b\u00e4sde\u015fleri\u0148 harytlary we prosesleri \u00fda-da ba\u015fga pudakdaky \u00f6\u0148debaryjy h\u00e4rhanalary harytlary prosesleri bilen de\u0148e\u015fdirmekdir.
\nIII tapgyr. Elbetde gow\u015fak b\u00e4sde\u015flere h\u00fcj\u00fcm etmek a\u0148sat. Ol az wagty we az seri\u015fd\u00e4ni talap ed\u00fd\u00e4r, we netijeleri gowy bol\u00fdar, emma so\u0148ra k\u00e4rhana g\u00fc\u00fd\u00e7li b\u00e4sde\u015fler bilen pete-pet bol\u00fdar. \u015eonu\u0148 \u00fc\u00e7in marketing bo\u00fdun\u00e7a alymlary\u0148 pikirine g\u00f6r\u00e4 g\u00fc\u00fd\u00e7li b\u00e4sde\u015fi\u0148 gow\u015fak tarapyny \u00fd\u00fcze \u00e7ykaryp, \u015fo\u0148a h\u00fcj\u00fcm etmek (Banch & Lomb kompaniyasy Vistacon kompaniyasy Acuvue linzalary \u00f6nd\u00fcr\u00fd\u00e4r, Jonson & Jonson kompani\u00fdasy Vistacon-y satyn alyp, Banch & Lomb-a h\u00fcj\u00fcm ed\u00fd\u00e4r).
\n1980-nji \u00fdylda Ma\u00fdkl Portor 3 sany utu\u015fly we 1 utuly\u015fly b\u00e4sde\u015flik strategi\u00fdalary h\u00f6d\u00fcrle\u00fd\u00e4r:
\nHarajatlar bo\u00fdun\u00e7a h\u00f6kmany artyklyk;
\n\u00dd\u00f6ritele\u015fdiri\u015f;
\nJemleni\u015f.
\nHarajatlar bo\u00fdun\u00e7a h\u00f6kmany artyklyk strategi\u00fdasyny ulan\u00fdan k\u00e4rhanalar bazary\u0148 pa\u00fdyny e\u00fdelemek \u00fc\u00e7in \u00f6z harajatlaryny edip, \u00f6z harytlaryna (hyzmatlaryna) pes nyrhlary belle\u00fd\u00e4rler. Meselem Well-Mart, Dele Komp\u00fduter \u015fu strategi\u00fdany ulan\u00fdarlar. Well-Mart b\u00f6lek-satuw s\u00f6wdasynda \u00f6\u0148debaryjy kompani\u00fda;
\n\u00dd\u00f6ritele\u015fdiri\u015f strategi\u00fdasy ulan\u00fdan kompani\u00fdalar bir haryt \u00f6nd\u00fcrm\u00e4ge \u00fd\u00f6ritele\u015fip, bazary\u0148 pa\u00fdyny e\u00fdele\u00fd\u00e4rler (caterpillar, IBM).
\nB\u00e4sde\u015flik pozisi\u00fdalary:
\nBazary\u0148 \u00f6\u0148debaryjysy (40% ) \u2013 bazary\u0148 uly pa\u00fdyny e\u00fdele\u00fd\u00e4n k\u00e4rhana bolup, b\u00e4sde\u015flere g\u00f6r\u00e4 haryt sy\u00fdasatyna harytlary \u00fda\u00fdratmakda we s\u00f6wdasyny herekete getirmekde artykma\u00e7lykly i\u015fle\u00fd\u00e4r.
\n\u00d6\u0148debaryjylyga dala\u015fg\u00e4r (bazary\u0148 30%) \u2013 bazary\u0148 uly pa\u00fdyny e\u00fdele\u00fd\u00e4n bolup, gazaply g\u00f6re\u015fi alyp bar\u00fdan bazary\u0148 \u00f6\u0148debaryjy bilen \u00f6\u0148debaryjy k\u00e4rhanadyr.
\n\u00d6\u0148debaryjyny\u0148 dowam ediji k\u00e4rhanasy (bazary\u0148 20%) \u2013 bu pozisi\u00fdany e\u00fdele\u00fd\u00e4n k\u00e4rhanalar bazary\u0148 uly pa\u00fdy \u00fc\u00e7in gazaply g\u00f6re\u015fi alyp barma\u00fdarlar, olar pudakda rahatlygy saklajak bol\u00fdarlar we \u00f6\u0148debaryjylary\u0148 i\u015fine \u00f6\u00fdken\u00fd\u00e4rler.
\nBazar ny\u015fanyna hyzmat ed\u00fd\u00e4n k\u00e4rhana \u2013 (bazary\u0148 10%) bazary\u0148 ny\u015fanyny sa\u00fdla\u00fdarlar-da, \u015fo\u0148a hyzmat ed\u00fd\u00e4r.<\/p>\n

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Esenowa D\u00fcn\u00fd\u00e4,<\/strong><\/em><\/div>\n
A\u015fgabat \u015f\u00e4herind\u00e4ki Agrosenagat orta h\u00fcnar okuw mekdebi\u00a0<\/strong><\/em><\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
<\/div>\n<\/div>\n

<\/p>","protected":false},"excerpt":{"rendered":"

K\u00e4rhanany\u0148 di\u0148e bir marketing b\u00f6l\u00fcmini \u00fde\u0148illikde sarp edijiler gymmatyny d\u00f6redip bil\u00fd\u00e4r. K\u00e4bir k\u00e4rhanalar \u00f6z i\u015finde \u00f6z standartlaryny i\u015fl\u00e4p ta\u00fd\u00fdarlan\u00fdarlar K\u00e4bir k\u00e4rhanalar QSCV \u2013 quality servise cleanlines value standartyny \u00f6z i\u015finde ulanyl\u00fdar: Quality \u2013 hil Service \u2013 hyzmat Clealines \u2013 arassa\u00e7ylyk Value \u2013 gymmat\u00e7ylygy. K\u00e4rhanalary\u0148 k\u00f6p\u00fcsi harytlary\u0148 hili \u00fdokary girdejiligi \u00fcpj\u00fcn ed\u00fd\u00e4ndigine d\u00fc\u015f\u00fcn\u00fd\u00e4rler. B\u00fctin d\u00fcn\u00fd\u00e4de \u00ddaponi\u00fda […]<\/p>\n","protected":false},"author":3,"featured_media":18301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/posts\/18287"}],"collection":[{"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18287"}],"version-history":[{"count":2,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/posts\/18287\/revisions"}],"predecessor-version":[{"id":18289,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/posts\/18287\/revisions\/18289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/media\/18301"}],"wp:attachment":[{"href":"https:\/\/newsashgabat.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}