Marketingde mahabat bazary ykdysady ulgamy\u0148 bir b\u00f6legi bolup, ykdysady kanunlara la\u00fdyklykda be\u00fdleki bazarlar bilen bilelikde hereket ed\u00fd\u00e4r. Ge\u00e7en asyry\u0148 ahyrlaryndan ba\u015flap d\u00fcn\u00fd\u00e4de mahabatlandyrma bazary has-da uly \u00f6s\u00fc\u015flere e\u00fde boldy, a\u00fdratynda bu \u00fdagda\u00fd Merkezi we G\u00fcndogar \u00ddewropa, Azi\u00fda \u2013 \u00dduwa\u015f ummany sebitlerini\u0148 \u00fdurtlarynda mese \u2013 mel\u00e4m du\u00fduldy. Netijede, h\u00e4zirki wagtda mahabat bazary d\u00fcn\u00fd\u00e4 \u00fdurtlaryny\u0148 ykdysady\u00fdetlerini\u0148 i\u0148 \u00f6sen b\u00f6leklerini\u0148 birine \u00f6wr\u00fcldi. Mahabat bazaryny\u0148 gatna\u015fyjylary \u2013 mahabat edijilerden, ony ta\u00fd\u00fdarla\u00fdanlardan, \u00fda\u00fdradyjylardan we sarp edijilerden ybarat. Mahabat bazaryny\u0148 \u00fdagda\u00fdy g\u00f6n\u00fcden \u2013 g\u00f6ni \u00fdurdu\u0148 umumy ykdysady \u00fdagda\u00fdyna baglydyr. \u015eonu\u0148 \u00fc\u00e7in\u2013de d\u00fcn\u00fd\u00e4 bazarynda \u00fdurdu\u0148 ykdysady \u00f6s\u00fc\u015fini\u0148 esasy g\u00f6rkezijilerini\u0148 biri h\u00f6km\u00fcnde \u015fol \u00fdurtda mahabata beril\u00fd\u00e4n \u00fcns\u00fc\u0148 derejesi ulanyl\u00fdar.
\nMahabat \u2013 \u00fder \u00fd\u00fcz\u00fcnde adamzat tarapyndan o\u00fdlanyp tapylan i\u0148 bir t\u00e4sin we \u00f6z\u00fcne \u00e7ekiji gural hasaplan\u00fdar. \u015eonu\u0148 \u00fc\u00e7in-de \u00fdurtlar ykdysady \u00f6s\u00fc\u015fi \u00fcpj\u00fcn etmekde, harytlary\u0148, hyzmatlary\u0148 s\u00f6wdasyny \u00fdokarlandyrmakda mahabata juda uly \u00e4hmi\u00fdet ber\u00fd\u00e4rler. \u00d6n\u00fcm \u00f6nd\u00fcrijileri, hyzmatlaryny mahabat etmekde d\u00fcn\u00fd\u00e4 tejribesinde d\u00fcrli \u00fde\u0148illikler d\u00f6redil\u00fd\u00e4r. D\u00fcn\u00fd\u00e4 \u00fdurtlarynda gi\u0148den ulanyl\u00fdan \u00fde\u0148illikleri\u0148 bir g\u00f6rn\u00fc\u015fi-de mahabat bilen bagly d\u00fcrli salgyt \u00fde\u0148illikleridir. I\u0148 \u00f6sen g\u00f6rn\u00fc\u015fi h\u00f6km\u00fcnde mahabat edijilere salgyt \u00fde\u0148illiklerini\u0148 berilmegi olary\u0148 bu babatda i\u015fini ilerledip, has \u00fdokary ykdysady netijeleri gazanmagyny \u00fcpj\u00fcn ed\u00fd\u00e4r.
\nD\u00fcn\u00fd\u00e4ni\u0148 mahabat bazary t\u00e4 2019-njy \u00fdyla \u00e7enli \u00f6z\u00fcni\u0148 durnukly \u00f6s\u00fc\u015fi \u00fcpj\u00fcn eder. \u201cZenith Optimediany\u0148\u201d maglumatlaryna g\u00f6r\u00e4, d\u00fcn\u00fd\u00e4 mahabat bazaryny\u0148 2016-njy \u00fdylda 4,7%, 2017-nji \u00fdylda 4,3%, 2018-nji \u00fdylda bolsa 4,2% \u00f6smegine gara\u015fyl\u00fdar. 2016-njy \u00fdylda media we marketing \u00fc\u00e7in edil\u00fd\u00e4n harajatlar bir trillion dollara \u00fdeter. Mahabat i\u015finde harajatlary\u0148 agramly b\u00f6legi (54%) media g\u00f6rn\u00fc\u015fli mahabatlara degi\u015fli bolar. \u015eol sanda esasy orun tele\u00fda\u00fdlymda go\u00fdberil\u00fd\u00e4n mahabatlarda degi\u015fli bolup, onu\u0148 pa\u00fdy 22,6%-e barabardyr. \u015ee\u00fdle-de, mahabaty\u0148 68%-i gazetlere, 425%-i \u017eurnallara, 3,2%-i emeli mahabatlara, 2,4%-i radio, 0,1% kinoteatra, 15%-i bolsa be\u00fdleki g\u00f6rn\u00fc\u015flere degi\u015fli bolar.
\nMahabaty\u0148 ilkinji \u00e7e\u015fmeleri \u00f6z g\u00f6zba\u015fyny \u00f6r\u00e4n gadymy d\u00f6w\u00fcrlerden alyp ga\u00fdd\u00fdar. M\u00fcs\u00fcr, Wawilon, Grek we Rim medeni\u00fdetlerinden mahabat g\u00f6rn\u00fc\u015fli maglumaty \u00fda\u00fdratmak \u00f6r\u00e4n me\u015fhur bolupdyr. Olar esasan hat, surat g\u00f6rn\u00fc\u015fli we s\u00f6z arkaly amala a\u015fyrylypdyr. Gadymy d\u00f6wr\u00fc\u0148 ilkinji mahabaty h\u00f6km\u00fcnde m\u00fcs\u00fcr papiruslary gi\u0148den ulanylypdyr. M\u00fcs\u00fcri \u00f6wreniji alymlary\u0148 a\u00fdtmagyna g\u00f6r\u00e4, maglumatlar da\u015flara hat \u00fdazmak arkaly \u00fda\u00fdradylypdyr. Gresi\u00fdada we Rimde bizi\u0148 e\u00fd\u00fdamyzdan \u00f6\u0148 mahabat habarlary ilki \u00fd\u00f6rite tagtalarda, so\u0148ra hamkagyzlarda berlipdir. D\u00fcn\u00fd\u00e4 m\u00f6\u00e7berinde mahabat i\u015fini\u0148 \u00fda\u00fdramagy esasan \u00e7ap ediji enjamyny\u0148 \u00fd\u00fcze \u00e7ykmagy we kitap \u00f6n\u00fcm\u00e7iligini\u0148 \u00e7ykmagy bilen has gi\u0148 gerime e\u00fde bol\u00fdar.
\n\u00d6nd\u00fcril\u00fd\u00e4n milli \u00f6n\u00fcmleri halk k\u00f6p\u00e7\u00fcligine tany\u015fdyrmak we olary\u0148 satuwyny h\u00f6weslendirmek i\u015finde mahabat a\u00fdratyn orun degi\u015flidir. Mahabaty\u0148 \u00fcsti bilen d\u00fcrli \u00f6n\u00fcmleri\u0148 we hyzmatlary\u0148 a\u00fdratynlyklary, olary\u0148 artykma\u00e7lyklary \u00fderli hem-de da\u015fary \u00fdurtly alyjylar k\u00f6p\u00e7\u00fcligine tany\u015fdyryl\u00fdar. Mahabat marketingde esasy elementleri\u0148 biridir. Bazar i\u015fini\u0148 esasy maksady bolsa harytlary, hyzmatlary \u00fderlemek arkaly pe\u00fdda gazanmakdyr. T\u00e4jir\u00e7ilik mahabatyny\u0148 tejribesi onu\u0148 mazmunyna bolan k\u00e4bir umumy talaplary \u00fd\u00fcze \u00e7ykar\u00fdar.
\nBirinjiden, mahabat alyjylary\u0148 belli bir toparyna g\u00f6n\u00fckdirilmelidir;
\nIkinjiden, mahabat edil\u00fd\u00e4n haryt bazary\u0148 talaplaryna la\u00fdyk gelmelidir we netijeli bolmalydyr;
\n\u00dc\u00e7\u00fcnjiden, dogru\u00e7yl bolmalydyr we hakykatdan da\u015f d\u00fc\u015fmeli d\u00e4ldir;
\nMahabaty alamatlary bo\u00fdun\u00e7a birn\u00e4\u00e7e toparlara b\u00f6lmek bolar, \u00fdagny maksatla\u00fdyn g\u00f6n\u00fckdirili\u015fi bo\u00fdun\u00e7a:
\nSarp edijiler mahabatynda her bir \u015fahsy\u00fdet \u00f6z\u00fcne gerekli zady al\u00fdar. Bu k\u00f6p\u00e7\u00fclik \u00fc\u00e7in ni\u00fdetlenendir;
\nI\u015fje\u0148 adamlar \u00fc\u00e7in ni\u00fdetlenen, \u00fdagny bu loma\u00fd satyn alyjylar, d\u00fcrli edara g\u00f6rn\u00fc\u015fli taraplar \u00fc\u00e7in ni\u00fdetlenendir.
\nMahabatlar ha\u00fdsy usulda adamlara \u00fdetirili\u015fine g\u00f6r\u00e4 \u00fda-da n\u00e4hili seri\u015fdeleri\u0148 \u00fcsti bilen \u00fdetirili\u015fine g\u00f6r\u00e4 gazet, \u017eurnal, radio, telewideni\u00fde, k\u00f6\u00e7e hereketlerini\u0148 \u00fcsti bilen, plakatlar, portretler, mahabat \u015fitleri, asylgy \u00fdazgylar, suratlar we ba\u015fgalar bolup biler. \u015ee\u00fdle-de, mahabat harydy\u0148, k\u00e4rhanany\u0148 \u00fda-da belli bir pikiri\u0148 \u00f6\u0148e s\u00fcr\u00fclmegine baglylykda iki hilidir:
\nharyt mahabaty;
\ndereje mahabaty.
\nH\u00e4zirki wagtda mahabaty\u0148 esasy seri\u015fdeleri bolup, d\u00f6w\u00fcrle\u00fdin metbugatdaky mahabat, sorag \u2013 jogap mahabaty, radio bo\u00fdun\u00e7a beril\u00fd\u00e4n mahabat, ne\u015fir edil\u00fd\u00e4n mahabat, tele\u00fda\u00fdlym bo\u00fdun\u00e7a mahabat, kino mahabaty, da\u015fky (ki\u00e7i) mahabat, haryt mahabaty harydy hereketde g\u00f6rkezmek bilen utga\u015fdyryl\u00fdan mahabat, derejeli mahabat we be\u00fdlekiler \u00e7yky\u015f ed\u00fd\u00e4r.
\nS\u00f6wdada ulanyl\u00fdan tehniki seri\u015fdeleri\u0148 usulyna we h\u00e4si\u00fdetine baglylykda bolsa mahabaty\u0148 \u015fu g\u00f6rn\u00fc\u015fleri ulanyl\u00fdar: witrina sergisi, \u00e7ap edil\u00fd\u00e4n, plakat grafigi, kino mahabat, radio \u2013 tele\u00fda\u00fdlym y\u015fyklandyryjy mahabat.
\nGe\u00e7iril\u00fd\u00e4n \u00fderine baglylykda mahabaty i\u00e7ki bazarda ulanyl\u00fdan we eksport mahabatlara b\u00f6lmek bolar. Da\u015fary ykdysady mahabaty\u0148 \u00f6z h\u00e4si\u00fdetli a\u00fdratynlygy bardyr, emma umumylykda alany\u0148da da\u015farky bazarlarda ulanyl\u00fdan mahabat bilen birme\u0148ze\u015fdir. Esasy bellemeli zat bolsa, eksporta iberil\u00fd\u00e4n harytlary mahabat etmek i\u015finde a\u00fdratyn talap bildiril\u00fd\u00e4ndir. Ol hem harytlary\u0148 eksport edijilik \u00fdurduny\u0148 ykdysady, medeni we durmu\u015f \u015fertlerini\u0148 a\u00fdratynlyklaryna \u00fdokary derejede u\u00fdgunla\u015fmagydyr.<\/p>\n
To\u00fdly\u00fdewa G\u00fcl\u00e7emen<\/strong><\/em> <\/p>","protected":false},"excerpt":{"rendered":" Marketingde mahabat bazary ykdysady ulgamy\u0148 bir b\u00f6legi bolup, ykdysady kanunlara la\u00fdyklykda be\u00fdleki bazarlar bilen bilelikde hereket ed\u00fd\u00e4r. Ge\u00e7en asyry\u0148 ahyrlaryndan ba\u015flap d\u00fcn\u00fd\u00e4de mahabatlandyrma bazary has-da uly \u00f6s\u00fc\u015flere e\u00fde boldy, a\u00fdratynda bu \u00fdagda\u00fd Merkezi we G\u00fcndogar \u00ddewropa, Azi\u00fda \u2013 \u00dduwa\u015f ummany sebitlerini\u0148 \u00fdurtlarynda mese \u2013 mel\u00e4m du\u00fduldy. Netijede, h\u00e4zirki wagtda mahabat bazary d\u00fcn\u00fd\u00e4 \u00fdurtlaryny\u0148 ykdysady\u00fdetlerini\u0148 i\u0148 […]<\/p>\n","protected":false},"author":3,"featured_media":18759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/posts\/18758"}],"collection":[{"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18758"}],"version-history":[{"count":2,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/posts\/18758\/revisions"}],"predecessor-version":[{"id":25230,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/posts\/18758\/revisions\/25230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/media\/18759"}],"wp:attachment":[{"href":"https:\/\/newsashgabat.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nHalkara senagat\u00e7ylar we teleke\u00e7iler uniwersitetini\u0148 Dil \u00f6wreni\u015f b\u00f6l\u00fcmini\u0148 115-nji toparyny\u0148 talyby<\/strong><\/em><\/p>\n