H\u00e4zirki g\u00fcn\u00fc\u0148 derwa\u00fdys talaby, bazar ykdysady \u015fertinde bazar bilen i\u015flemegi\u0148 a\u00fdratynlyklaryna, \u00fdagny marketinge \u00fcns bermekdir. Halkara hyzmatda\u015flygy\u0148 \u00fdola go\u00fdulmagy global marketing i\u015fi bilen d\u00fc\u015f\u00fcndirip bol\u00fdar. Hormatly Prezidentimiz \u00fdurdumyzy\u0148 haryt sy\u00fdasatynda marketing babatdaky tehnologi\u00fdalary gi\u0148den ulanmagy talap ed\u00fd\u00e4r. Marketing birinji elementi bolup alyjylary\u0148 isleglerini \u00f6wrenmek bolup dur\u00fdar, munu\u0148 \u00fc\u00e7in marketing maglumatlar ulgamy d\u00f6redil\u00fd\u00e4r we marketing der\u0148ewleri ge\u00e7iril\u00fd\u00e4r.\u00ddurdumyzy\u0148 bazarynda pa\u00fdyny\u0148 artmagy bilen bir hatarda, teleke\u00e7ilik t\u00e4ze marketing \u00e7emele\u015fmelerini i\u015fje\u0148 \u00f6zle\u015fdir\u00fd\u00e4r, \u00fdarmarka-sergi we i\u015few\u00fcrlik i\u015flerine i\u015fje\u0148 gatna\u015f\u00fdar, da\u015fary s\u00f6wda gatna\u015fyklaryny \u00f6sd\u00fcr\u00fd\u00e4r.
\nH\u00e4zirki d\u00f6w\u00fcrde islendik \u00fdurdu\u0148 yzygiderli \u00f6s\u00fc\u015f depginini gazanmak \u00fc\u00e7in \u015fol \u00fdurtdaky teleke\u00e7ilik ruhuny\u0148 \u00f6sd\u00fcrilmegi wajypdyr. \u00ddurdy\u0148 eksport kuwwatyny\u0148 we d\u00fcrl\u00fcligini\u0148 artmagy, da\u015fary \u00fdurtdan gel\u00fd\u00e4n ta\u00fd\u00fdar kybapda\u015f \u00f6n\u00fcmlerini\u0148 mukdaryny\u0148 azalmagy, i\u00e7erki gurlu\u015fyk bazarynda \u00fderli gurlu\u015fyk kompani\u00fdalaryny\u0148 pa\u00fdyny\u0148 artmagy, hyzmat ulgamynda \u00fderli hyzmat berijileri\u0148 pa\u00fdyny\u0148 \u00f6smegi, t\u00e4ze i\u015f \u00fderlerini\u0148 d\u00f6remegi, salgyt \u00e7e\u015fmelerini\u0148 artmagy-bulary\u0148 hemmesi hem teleke\u00e7iligini\u0148 \u00f6smegi bilen \u015fertlenendir. \u015ee\u00fdlelik-de, d\u00fcn\u00fd\u00e4ni\u0148 islendik k\u00fcnjeginde bazar ykdysady\u00fdetine esaslanyp \u00f6s\u00fd\u00e4n d\u00f6wletler hususy kompani\u00fdalary\u0148 \u00f6smegi \u00fc\u00e7in uly tagallalar ed\u00fd\u00e4rler, \u00f6s\u00fc\u015f me\u00fdilnamalaryny ta\u00fd\u00fdarla\u00fdarlar, t\u00e4ze karzla\u015fdyrma sy\u00fdasatyny \u00fdola go\u00fd\u00fdarlar.
\nD\u00f6wlet kanun esasynda teleke\u00e7iligi h\u00f6weslendirmegi we goldamagy kepillendir\u00fd\u00e4r, ki\u00e7i we orta teleke\u00e7iligi\u0148 we i\u015few\u00fcrligi\u0148 \u00f6smegi \u00fc\u00e7in \u00e4hli zerur \u015fertleri \u00fcpj\u00fcn ed\u00fd\u00e4r. Bu bolsa marketingi\u0148 wajyp d\u00fcz\u00fcm b\u00f6leklerini\u0148 \u00f6smegine \u00fdardam ber\u00fd\u00e4r we \u00fcst\u00fcnligini\u0148 bin\u00fdatla\u00fdyn esasy bolup hyzmat ed\u00fd\u00e4r.
\nD\u00f6wleti\u0148 ykdysady sy\u00fdasatyny\u0148 esasy maksatlaryny\u0148 biri hem i\u015few\u00fcrligi \u00f6sd\u00fcrmek \u00fc\u00e7in has o\u0148a\u00fdly \u015fertleri d\u00f6retmekden ybaratdyr. D\u00f6wlet \u00fdurdu\u0148 ykdysady ta\u00fddan durnukly \u00f6smegini \u00fcpj\u00fcn etm\u00e4ge ukyply teleke\u00e7ilik i\u015fine uly gyzyklanma bildir\u00fd\u00e4r. I\u015few\u00fcrlik bolsa teleke\u00e7ileri\u0148 netijeli i\u015flemegi \u00fc\u00e7in amatly \u015fertleri, bazar gatna\u015fyklaryny\u0148 \u00f6sd\u00fcrilmegi \u00fc\u00e7in o\u0148a\u00fdly m\u00fcmkin\u00e7ilikleri d\u00f6retm\u00e4ge ukyplydyr hem-de ykdysady ta\u00fddan durnukly we kuwwatly d\u00f6wlete m\u00e4t\u00e4\u00e7dir. Marketingi \u00f6sd\u00fcrmegi\u0148 \u00e7\u00e4klerinde menejeri\u0148 orny hem a\u00fdgytla\u00fdjydyr. M\u00e4lim bol\u015fy \u00fdaly, menejerlik \u2013 bu k\u00e4rhanany\u0148 (firmany\u0148) i\u00e7erki m\u00fcmkin\u00e7iliklerini (potensialyny) ulanmagy\u0148 esasynda, \u00f6\u0148de go\u00fdlan maksatlara \u00fdetmeklige g\u00f6n\u00fckdirilen, k\u00e4rhanany dolandyrmagy\u0148 (dolandyry\u015f) \u00fd\u00f6relgelerini\u0148 we usullaryny\u0148 jemidir. Has gi\u0148 manyda, menejerlige ykdysady\u00fdeti dolandyrmagy\u0148 usullaryny\u0148 we \u00fd\u00f6relgelerini\u0148 jemi h\u00f6km\u00fcnde-de garal\u00fdar. Teleke\u00e7ilik i\u015fini\u0148 \u00f6n\u00fcm\u00e7ilik tapgyrynda \u00f6n\u00fcm\u00e7ilik m\u00fcmkin\u00e7iliklerini netijeli guramagy\u0148 h\u00f6tdesinden gel\u00fd\u00e4n i\u015f dolandyryjylary\u0148 (menejerleri\u0148) \u00e4hmi\u00fdeti \u00f6r\u00e4n uludyr. Menejerler marketing ugry bo\u00fdun\u00e7a bazary\u0148 toplumla\u00fdyn \u00f6wrenilmegine we onu\u0148 hadysalaryny\u0148 d\u00fc\u00fdpli seljerilmegine hem-de girdeji almak maksady bilen o\u0148a t\u00e4sir etmeklige esaslan\u00fdan marketing der\u0148ewleri ge\u00e7irmeldir.
\nMarketing esasan \u015fu a\u015fakdakylary \u00f6z i\u00e7ine al\u00fdar:
\n\u2500 k\u00e4rhanany\u0148 haryt (\u00f6n\u00fcm) we hyzmat sy\u00fdasatyny;
\n\u2500 k\u00e4rhanany\u0148 baha sy\u00fdasatyny;
\n\u2500 k\u00e4rhanany\u0148 harydyny \u00fda-da harydyny bazarda \u00f6\u0148e
\nH\u00e4zirki d\u00f6w\u00fcrde marketingi\u0148 \u00f6\u0148\u00fcnde dur\u00fdan wezipeler hem-de \u015fol wezipeleri durmu\u015fa ge\u00e7irmekde el\u00fdeterli, marketing-menejment ulgamyny\u0148 her bir d\u00fcz\u00fcm b\u00f6legi alyjylyk gymmatlygyny d\u00f6retm\u00e4ge \u00f6z go\u015fandyny go\u015f\u00fdar. \u015eol seb\u00e4pli-de bazarda alyjyny\u0148 islegini netijeli kanagatlandyrylmagyny, k\u00e4rhanany\u0148 \u00e4hli d\u00fcz\u00fcm b\u00f6lekleri\u0148 sazla\u015fykly we bir ugra g\u00f6n\u00fckdirilen \u00fdagda\u00fdda hereket etmegini\u0148 esasynda gazanmak m\u00fcmkindir. H\u00fcn\u00e4rmenler tarapyndan bazarda islegi\u0148 emele gelmegine (g\u00fc\u00fd\u00e7lenmegine) t\u00e4sir etmek \u00fc\u00e7in ulanyl\u00fdan seri\u015fdelere ykdysady\u00fdeti\u0148 nazary\u00fdetinde adat\u00e7a, \u201cmarketing toplumy\u201d di\u00fdil\u00fd\u00e4r. Marketing toplumy \u00fc\u00fdtg\u00e4p dur\u00fdan ululyklary\u0148 d\u00f6rt sany toparyny \u00f6z i\u00e7ine al\u00fdar we marketing h\u00fcn\u00e4rmenleri tarapyndan \u015fol d\u00f6rt topardan ybarat bolan seri\u015fdeler bazarda amala a\u015fyrylmaly maksatlara \u00fdetmek \u00fc\u00e7in k\u00e4rhanany\u0148 b\u00e4hbidinden ugur alnyp ulanyl\u00fdar. H\u00e4zirki d\u00f6w\u00fcrde bazar i\u015fje\u0148ligi\u0148 islendik g\u00f6rn\u00fc\u015fini \u00fcst\u00fcnlikli alyp barmak \u00fc\u00e7in, amala a\u015fyrylmaly anyk hereketleri\u0148 tertipli yzygiderliligini, ahyrky gazanylmaly netij\u00e4ni a\u00fddy\u0148 kesgitle\u00fd\u00e4n me\u00fdilnamasyz g\u00f6z \u00f6\u0148\u00fcne getirmek m\u00fcmkin d\u00e4ldir. Edil \u015fonu\u0148 \u00fdaly, teleke\u00e7ilik i\u015finde hem, gelejekde \u00fderine \u00fdetirilmeli i\u015fleri\u0148 hemmetarapla\u00fdyn \u00f6wrenilmegine esaslan\u00fdan we takyk kesgitlenen hereketleri hem maksatlary \u00f6z\u00fcnde jemle\u00fd\u00e4n teleke\u00e7ilik me\u00fdilnamany\u0148 \u00e7\u00e4ginde marketingi\u0148 der\u0148ewleri\u0148 netijesini\u0148 ulanylmagy \u00fcst\u00fcnligini\u0148 bin\u00fdatla\u00fdyn esasy bolup hyzmat ed\u00fd\u00e4r.<\/p>\n
Hojamuhammedow Jebra\u00fdyl<\/strong><\/em> <\/p>","protected":false},"excerpt":{"rendered":" H\u00e4zirki g\u00fcn\u00fc\u0148 derwa\u00fdys talaby, bazar ykdysady \u015fertinde bazar bilen i\u015flemegi\u0148 a\u00fdratynlyklaryna, \u00fdagny marketinge \u00fcns bermekdir. Halkara hyzmatda\u015flygy\u0148 \u00fdola go\u00fdulmagy global marketing i\u015fi bilen d\u00fc\u015f\u00fcndirip bol\u00fdar. Hormatly Prezidentimiz \u00fdurdumyzy\u0148 haryt sy\u00fdasatynda marketing babatdaky tehnologi\u00fdalary gi\u0148den ulanmagy talap ed\u00fd\u00e4r. Marketing birinji elementi bolup alyjylary\u0148 isleglerini \u00f6wrenmek bolup dur\u00fdar, munu\u0148 \u00fc\u00e7in marketing maglumatlar ulgamy d\u00f6redil\u00fd\u00e4r we marketing der\u0148ewleri […]<\/p>\n","protected":false},"author":3,"featured_media":20320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,1],"tags":[],"_links":{"self":[{"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/posts\/20319"}],"collection":[{"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20319"}],"version-history":[{"count":2,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/posts\/20319\/revisions"}],"predecessor-version":[{"id":25162,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/posts\/20319\/revisions\/25162"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/media\/20320"}],"wp:attachment":[{"href":"https:\/\/newsashgabat.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nHalkara senagat\u00e7ylar we teleke\u00e7iler uniwersitetini\u0148 Dil \u00f6wreni\u015f b\u00f6l\u00fcmini\u0148 121-nji toparyny\u0148 talyby<\/strong><\/em><\/p>\n