\u200bLogo diza\u00fdny \u2013 bu, islendik kompani\u00fdany\u0148, \u00f6n\u00fcmi\u0148 \u00fda-da hyzmaty\u0148 tanalmagyny we \u015fahsy\u00fdetini (identitetini) kesgitle\u00fd\u00e4n i\u0148 esasy vizual elementdir. Ol di\u0148e bir surat d\u00e4l, e\u00fdsem, markany\u0148 filosofi\u00fdasyny, gymmatyny we maksadyny gysga, \u00fdatda galyjy wizual dilde be\u00fdan ed\u00fd\u00e4n diza\u00fdn sungatydyr.<\/p>\n
Logo, m\u00fc\u015fderileri\u0148 s\u00f6wda belgisini (markany) derrew tanamagyna m\u00fcmkin\u00e7ilik ber\u00fd\u00e4r. “Nike”-i\u0148 tany\u015f “Swoosh” belgisi \u00fda-da “Apple”-i\u0148 di\u015flenen alma \u015fekili \u00fdaly, logolar s\u00f6zs\u00fcz aragatna\u015fyk gur\u00fdar.Logo, m\u00fc\u015fderi\u0148 markany g\u00f6ren ilkinji pursatynda onu\u0148 hakynda d\u00fc\u015f\u00fcnje d\u00f6red\u00fd\u00e4r. Ynamdar, h\u00e4zirki zaman \u00fda-da d\u00f6redijilikli \u2013 bu t\u00e4sirleri logony\u0148 diza\u00fdny kesgitle\u00fd\u00e4r. Gowy diza\u00fdn edilen logo wagty\u0148 synagyndan ge\u00e7\u00fd\u00e4r we markany\u0148 uzak m\u00f6hletli durmu\u015fynda esasy wizual bin\u00fdat bolup hyzmat ed\u00fd\u00e4r.B\u00e4sde\u015fleri\u0148 arasynda tapawutlanmak \u00fc\u00e7in a\u00fdratyn logo h\u00f6kmanydyr. Ol m\u00fc\u015fderini\u0148 sa\u00fdlamasynda markany \u00f6\u0148e \u00e7ykar\u00fdar.Logolar, olary\u0148 wizual gurlu\u015fyna we be\u00fdan edili\u015f usulyna g\u00f6r\u00e4 birn\u00e4\u00e7e esasy g\u00f6rn\u00fc\u015fe b\u00f6l\u00fcn\u00fd\u00e4r.<\/p>\n
Monogramma (Lettermarks) Di\u0148e harplardan (k\u00f6plen\u00e7 1-3 sany) ybarat bolup, uzyn kompani\u00fda atlaryny gysgald\u00fdar. CNN, IBM, NASA<\/p>\n
S\u00f6z Belgisi (Wordmarks) Markany\u0148 doly adyny \u00f6z i\u00e7ine al\u00fdar. Typografi\u00fda (\u015frift) esasy \u00fcns merkezidir. Google, Coca-Cola, VISA<\/p>\n
Wizual Belgiler (Pictorial Marks) Markany\u0148 ady bilen g\u00f6s-g\u00f6ni baglany\u015fykly bolmadyk, \u00fd\u00f6ne onu\u0148 manysyny a\u0148lad\u00fdan grafiki \u015fekil. Apple (alma), Twitter (gu\u015f)<\/p>\n
Abstrakt Belgiler (Abstract Marks) Belli bir zady g\u00f6rkezme\u00fd\u00e4n, \u00fd\u00f6ne markany\u0148 filosofi\u00fdasyny a\u0148lad\u00fdan geometriki \u00fda-da abstrakt \u015fekil. Nike (Swoosh), Adidas (\u00fc\u00e7 \u00e7yzyk)<\/p>\n
Maskotlar (Mascots) Markany\u0148 wekili bolup \u00e7yky\u015f ed\u00fd\u00e4n suratlandyrylan (personified) ke\u015fp. K\u00f6plen\u00e7 ma\u015fgala markalary \u00fc\u00e7in ulanyl\u00fdar. KFC (Colonel Sanders)<\/p>\n
Utga\u015fyk (Combination Marks) S\u00f6zi we grafiki elementi (wizual \u00fda-da abstrakt) \u00f6z i\u00e7ine al\u00fdar.Netijeli Logony\u0148 Esasy \u00dd\u00f6relgeleri<\/p>\n
\u200bNetijeli diza\u00fdn, b\u00e4\u015f esasy \u00fd\u00f6relg\u00e4 esaslan\u00fdar:<\/p>\n
\u200b\u00dd\u00f6neke\u00fdlik (Simplicity): I\u0148 gowy logolar gaty \u00fd\u00f6neke\u00fddir. \u00dd\u00f6neke\u00fd diza\u00fdn, okyjyny\u0148 \u00fdatda saklamagyny a\u0148satla\u015fdyr\u00fdar we ony d\u00fcrli ululyklarda we formatlarda ulanmaga m\u00fcmkin\u00e7ilik ber\u00fd\u00e4r.<\/p>\n
\u200bMysal: “FedEx” logosyndaky gizlinlyk bilen diza\u00fdn edilen ok<\/p>\n
\u200b\u00ddatda Galyjylyk (Memorability): Logony ilkinji gezek g\u00f6reni\u0148izden so\u0148, a\u0148satlyk bilen \u00fdatda galmalydyr. \u00dd\u00f6neke\u00fdlik k\u00f6plen\u00e7 \u00fdatda galyjylygy artdyr\u00fdar.<\/p>\n
\u200bWagty\u0148 Synagyndan Ge\u00e7mek (Timelessness): Netijeli logo 5, 10 \u00fda-da 50 \u00fdyldan so\u0148 hem d\u00f6wrebap g\u00f6r\u00fcnmelidir. Modany\u0148 yzyndan kowalamakdan ga\u00e7a durmalydyr.<\/p>\n
\u200bK\u00f6ptaraplylyk (Versatility): Logo d\u00fcrli platformalarda (telefon ekrany, bilbord, gapak, galam) we re\u0148klerde (re\u0148kli, ak-gara) \u00f6z hili we tanalmagy \u00fditirm\u00e4n ulanylyp bilinmelidir.<\/p>\n
\u200bRelewantlyk (Appropriateness): Logo markany\u0148 maksat toparyna we pudagyna la\u00fdyk gelmelidir. O\u00fdun\u00e7yklary sat\u00fdan kompani\u00fdany\u0148 logosy we Hukuk firmasyny\u0148 logosy d\u00fc\u00fdb\u00fcnden ba\u015fga t\u00e4sir d\u00f6retmelidir.<\/p>\n
Logo d\u00f6retmek di\u0148e bir sungat d\u00e4l, e\u00fdsem, strategi\u00fda talap ed\u00fd\u00e4n prosesdir:<\/p>\n
\u200bBrend Barada Der\u0148ew: Ilki bilen, markany\u0148 gymmatlary, maksat topary we b\u00e4sde\u015flik gur\u015fawy doly \u00f6wrenilmelidir.<\/p>\n
\u200bKonseptualizasi\u00fda we Eskizler: Diza\u00fdner markany\u0148 manysyny be\u00fdan ed\u00fd\u00e4n wizual ide\u00fdalary kagyz \u00fd\u00fcz\u00fcnde (eskizler) ta\u00fd\u00fdarla\u00fdar.<\/p>\n
\u200bSanly Diza\u00fdn: Sa\u00fdlanan i\u0148 gowy eskizler professional programma \u00fcpj\u00fcn\u00e7iligini\u0148 (mysal \u00fc\u00e7in, Adobe Illustrator) k\u00f6megi bilen w\u0435ktor formatyna (ulaldylanda hilini \u00fditirme\u00fd\u00e4n format) ge\u00e7iril\u00fd\u00e4r.<\/p>\n
\u200bRe\u0148k we \u015erift Sa\u00fdlamak: Re\u0148kleri\u0148 psihologik t\u00e4siri (gyzyl \u2013 h\u00f6wes, g\u00f6k \u2013 ynam) we \u015frifti\u0148 markany\u0148 h\u00e4si\u00fdetine la\u00fdyk gelmegi (gymmatly \u00fda-da o\u00fdunly) nazarda tutul\u00fdar.<\/p>\n
Logo diza\u00fdny \u2013 bu, markany\u0148 esasy diza\u00fdn dilidir. Ol s\u00fckutlyk bilen, \u00fd\u00f6ne yzygiderli \u00fdagda\u00fdda kompani\u00fdany\u0148 t\u00e4sirini g\u00fc\u00fd\u00e7lendir\u00fd\u00e4r. Gowy diza\u00fdn edilen logo, kompani\u00fdany\u0148 gelejegini\u0148 we \u00fcst\u00fcnligini\u0148 esasy wizual ma\u00fda go\u00fdumydyr.<\/p>\n
Gurbangeldi\u00fdew Didar<\/em><\/strong><\/p>\n Halkara senagat\u00e7ylar we teleke\u00e7iler uniwersitetini\u0148 Dil \u00f6wreni\u015f b\u00f6l\u00fcmini\u0148 106-njy toparyny\u0148 talyby<\/em><\/strong><\/p>\n <\/p>","protected":false},"excerpt":{"rendered":" \u200bLogo diza\u00fdny \u2013 bu, islendik kompani\u00fdany\u0148, \u00f6n\u00fcmi\u0148 \u00fda-da hyzmaty\u0148 tanalmagyny we \u015fahsy\u00fdetini (identitetini) kesgitle\u00fd\u00e4n i\u0148 esasy vizual elementdir. Ol di\u0148e bir surat d\u00e4l, e\u00fdsem, markany\u0148 filosofi\u00fdasyny, gymmatyny we maksadyny gysga, \u00fdatda galyjy wizual dilde be\u00fdan ed\u00fd\u00e4n diza\u00fdn sungatydyr. Logo, m\u00fc\u015fderileri\u0148 s\u00f6wda belgisini (markany) derrew tanamagyna m\u00fcmkin\u00e7ilik ber\u00fd\u00e4r. “Nike”-i\u0148 tany\u015f “Swoosh” belgisi \u00fda-da “Apple”-i\u0148 di\u015flenen alma […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,10],"tags":[],"_links":{"self":[{"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/posts\/26423"}],"collection":[{"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=26423"}],"version-history":[{"count":2,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/posts\/26423\/revisions"}],"predecessor-version":[{"id":26425,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/posts\/26423\/revisions\/26425"}],"wp:attachment":[{"href":"https:\/\/newsashgabat.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=26423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=26423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=26423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}