Dogry d\u00fcz\u00fclen strategi\u00fda sizi kyn\u00e7ylyklar bilen \u00fd\u00fczbe-\u00fd\u00fcz bola\u0148yzda halas eder. Mysal \u00fc\u00e7in, iki irlandi\u00fdaly garynda\u015f (baja) Amerika g\u00f6\u00e7\u00fd\u00e4rler. Amerikada bir \u00fderlerik \u00fderle\u015fenso\u0148laram ata-baba dowam edip gel\u00fd\u00e4n k\u00e4rleri h\u00f6km\u00fcnde \u015fem \u00f6nd\u00fcrip ba\u015fla\u00fdarlar. I\u015fleri bir-bada gowy gid\u00fd\u00e4r we az-kem \u00f6zlerini tut\u00fdarlar. Emma so\u0148a-baka s\u00f6wda ha\u00fdallap ba\u015fla\u00fdar. Bir g\u00fcn ol garynda\u015flary\u0148 biri be\u00fdlekisine \u015fe\u00fdle di\u00fd\u00fd\u00e4r:<\/p>\r\n\r\n\r\n\r\n
– \u015eem saty\u015flarymyz ha\u00fdalla\u00fdar, elektriki lampo\u00e7kalar \u00fda\u00fdba\u0148la\u015f\u00fdar. N\u00e4me etsekk\u00e4k?!<\/p>\r\n\r\n\r\n\r\n
– “Biz ata-baba \u015fu i\u015fi edip gel\u00fd\u00e4s. Ba\u015fga zat elimizden gelenok”<\/p>\r\n\r\n\r\n\r\n
\u015eonda soragy soran garynda\u015f biraz pikirlen\u00fd\u00e4r-de, \u015fe\u00fdle jogap ber\u00fd\u00e4r:<\/p>\r\n\r\n\r\n\r\n
– “Biz \u015fem i\u015finde d\u00e4l, himi\u00fda i\u015finde i\u015fle\u00fd\u00e4s. Eger \u015fem ha\u00fdalla\u00fdan bolsa, ba\u015fga himiki enjamlara \u00fcns\u00fcmizi g\u00fc\u00fd\u00e7lendireris\u201d.<\/p>\r\n\r\n\r\n\r\n
Bu iki garynda\u015fy\u0148 birini\u0148 ady Prokter, be\u00fdlekisi\u0148 ady bolsa Gambl. \u015eu g\u00fcrr\u00fc\u0148den so\u0148 d\u00fc\u00fdb\u00fcni tutan k\u00e4rhanalaryny\u0148 ady “Procter&Gamble”.<\/p>\r\n\r\n\r\n\r\n
Strategi\u00fdasyny “\u015fem \u00f6nd\u00fcrmek” di\u00fdip hasaplan m\u00fc\u0148ler\u00e7e i\u015few\u00fcrler belki elektrik energi\u00fdasyny\u0148 \u00fda\u00fdba\u0148la\u015fmagy bilen biznes d\u00fcn\u00fd\u00e4sinden uzakla\u015fyp gidendir. \u00dd\u00f6ne strategi\u00fdasyny dogry \u015fekillendiren i\u015few\u00fcrler aradan belki 2 asyr ge\u00e7enem bolsa dowam edip gel\u00fd\u00e4n bir firma d\u00f6red\u00fd\u00e4rler. Elbetde strategi\u00fdalaryny “t\u00f6weregi \u00fdagtyltmak i\u015fi” di\u00fdip hem d\u00fcz\u00fcp bilerdiler; be\u00fdle bolan bolsa \u00fdagtylandyry\u015f enjamlarynda ussatla\u015fardylar. Bu \u00fderde olary\u0148 edip biljek i\u0148 erbet strategi\u00fdasy “\u015fem \u00f6nd\u00fcrmek” \u015fekilindedi we olar ony etm\u00e4n \u00fde\u0148diler.<\/p>\r\n\r\n\r\n\r\n
\u00d6z biznes \u00fdolu\u0148yza \u00fcns berip g\u00f6r\u00fc\u0148 we \u00f6z\u00fc\u0148ize \u015fu soragy sora\u0148?! “Me\u0148 s\u00f6wda i\u015fim aslynda n\u00e4meden ybarat?!”. Biznes d\u00fcn\u00fd\u00e4sinde indi wakalar gaty \u00e7alt \u00fc\u00fdtge\u00fd\u00e4r, tehnologi\u00fdany\u0148 \u00f6s\u00fc\u015f tizligine \u00fdeti\u015fip hem bolanok. 30 \u00fdyl mundan ozal bir i\u015few\u00fcr \u00f6n\u00fcm\u00e7ilikde bir a\u00e7y\u015f edip t\u00e4ze bir usul o\u00fdlap tap\u00fdardy we bu a\u00e7y\u015fyny hi\u00e7 hili k\u00e4mille\u015fdirm\u00e4n 30 \u00fdyllap \u015fondan \u00e7\u00f6rek i\u00fdip bil\u00fd\u00e4rdi. Indi bir a\u00e7y\u015f ede\u0148de g\u00f6ni 3 a\u00fd wagty\u0148 bar; b\u00e4sde\u015fleri\u0148 seni g\u00f6ni g\u00f6\u00e7\u00fcrip yzy\u0148dan \u00fdet\u00fd\u00e4r. \u00dda b\u00e4sde\u015fsiz bir pudaga girmeli (indi be\u00fdle pudak hem \u00fdok), \u00fda-da i\u015f depgini\u0148i \u00fdokarlandyryp, hasam tijenmeli. B\u00e4sde\u015fleri\u0148 3 a\u00fdda yzy\u0148dan \u00fdet\u00fd\u00e4n\u00e7\u00e4 \u00fdene bir \u00e4dim \u00f6\u0148e ylgamaly.\u00a0 Sensorly enjamlary\u0148 o\u00fdlap tapylmagy bilen Kodak foto pudakdan \u00fditdi. Bir-wagtlar d\u00fcn\u00fd\u00e4 belli tanymal brend indi \u00fdok; mundan 3-4 \u00fdyl \u00f6\u0148 Amerikada bankrod bolanlygyny m\u00e4lim etdi. Biznes \u00f6wr\u00fcmlerinden a\u00fdlanyp \u00fdeti\u015fmedi. AGFA hem foto pudakdan \u00e7ykan be\u00fdleki bir \u00e4girt k\u00e4rhana. Indi bu brend hem di\u0148e \u00fdatlamalarda \u00fda\u015fa\u00fdar. \u00ddagny biznes \u00f6wr\u00fcmlerinden a\u00fdlanyp bilm\u00e4n \u00fdoldan \u00e7ykyp tozana garylyp giden k\u00e4rhanala\u0148 \u00fdene birem AGFA-dyr. Emma FUJI ba\u015fga zat etdi. Sizi\u0148em bil\u015fi\u0148iz \u00fdaly Fuji hem foto pudagy\u0148 esasy o\u00fdun\u00e7ylaryndan biridi. Fuji sensor d\u00fcn\u00fd\u00e4sini\u0148 depginine \u00fdeti\u015fip bilmejegine g\u00f6z \u00fdetirdi we biznes \u00f6wr\u00fcmini t\u00e4sin bir usul bilen \u00f6z pe\u00fddasyna ulandy; kosmetika pudagyna girdi. Fuji Gen-direktor \u015fe\u00fdle di\u00fdipdi: “Adamlary\u0148 da\u015fky ke\u015fplerine gaty \u00fcns ber\u00fd\u00e4ndiklerini g\u00f6rd\u00fck. Geljekde bu pudak g\u00fcll\u00e4p \u00f6ser di\u00fdip pikir ed\u00fd\u00e4ris. Bizi\u0148 i\u015fimizem aslynda adamlary\u0148 ke\u015fpleri bilen baglany\u015fykly. Indi Fuji kosmetika\u00a0 pudagyna ma\u00fda-go\u00fdum eder.”<\/p>\r\n\r\n\r\n\r\n
Strategi\u00fdasyna \u00fcns berdi\u0148izmi?!<\/p>\r\n\r\n\r\n\r\n
Be\u00fdleki iki o\u00fdun\u00e7ydan tapawudy \u015fonda. Meselem Nokia hem telefon d\u00fcn\u00fd\u00e4sini\u0148 i\u0148 ygtybarly koroly h\u00f6km\u00fcnde sensor a\u00e7y\u015flaryna ta\u00fd\u00fdarlyksyz girdi. Millionlar\u00e7a dollar \u00fditgi \u00e7ekdi. Emma ne Kodak we AGFA \u00fdaly \u00fditip gitmegi isledi ne-de fuji \u00fdaly pudagyny \u00e7aly\u015fdy. Ol pudagyny gorady we \u00fdokary depgin bilen sensor t\u00e4zeliklerine \u00fcns\u00fcni jemledi. Yzrakdanam bolsa \u00fdary\u015fdan \u00e7ykmady. \u015euwagt<\/p>\r\n\r\n\r\n\r\n
indi demini d\u00fcrs\u00e4p ba\u015flan \u00fdaly. \u015euwagt t\u00e4zelikler bilen bezelen enjamlar \u00e7ykar\u00fdar. Bu k\u00e4rhana-da \u00f6z strategiki h\u00e4si\u00fdetleri bilen be\u00fdlekilerden tapawutlandy.<\/p>\r\n\r\n\r\n\r\n
I\u015few\u00fcr h\u00f6km\u00fcnde biznes \u00f6wr\u00fcmlerine en\u00e7eme sapar sezewar bolansy\u0148yz h\u00f6kman, indem bolarsy\u0148yz. Seb\u00e4bi biznes d\u00fcn\u00fd\u00e4sini\u0148 gurlu\u015fy \u015fe\u00fdle.<\/p>\r\n\r\n\r\n\r\n
Indiki \u00f6wr\u00fcmlerde g\u00f6reli hany kimi\u0148 Nokia \u00fdaly hereket etjegini, kimi\u0148 kodak boljagyny?! Kim bilip dur; belk\u00e4m aramyzdan Apple-lar hem \u00e7ykar?! \u00ddagny biznes \u00f6wr\u00fcmlerini\u0148 \u00f6\u0148debaryjysy.<\/p>\r\n
G\u00fclbahar ORAZMUHAMMEDOWA,<\/strong><\/em><\/p>\r\n D\u00f6wletm\u00e4mmet Azady adyndaky t\u00fcrkmen milli d\u00fcn\u00fd\u00e4 dilleri instutyny\u0148 i\u0148lis dili we edebi\u00fdaty fakultetini\u0148 210-njy topary\u0148 talyby<\/strong><\/em><\/p>","protected":false},"excerpt":{"rendered":" Dogry d\u00fcz\u00fclen strategi\u00fda sizi kyn\u00e7ylyklar bilen \u00fd\u00fczbe-\u00fd\u00fcz bola\u0148yzda halas eder. Mysal \u00fc\u00e7in, iki irlandi\u00fdaly garynda\u015f (baja) Amerika g\u00f6\u00e7\u00fd\u00e4rler. Amerikada bir \u00fderlerik \u00fderle\u015fenso\u0148laram ata-baba dowam edip gel\u00fd\u00e4n k\u00e4rleri h\u00f6km\u00fcnde \u015fem \u00f6nd\u00fcrip ba\u015fla\u00fdarlar. I\u015fleri bir-bada gowy gid\u00fd\u00e4r we az-kem \u00f6zlerini tut\u00fdarlar. Emma so\u0148a-baka s\u00f6wda ha\u00fdallap ba\u015fla\u00fdar. Bir g\u00fcn ol garynda\u015flary\u0148 biri be\u00fdlekisine \u015fe\u00fdle di\u00fd\u00fd\u00e4r: – \u015eem saty\u015flarymyz […]<\/p>\n","protected":false},"author":3,"featured_media":874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,1],"tags":[],"_links":{"self":[{"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/posts\/873"}],"collection":[{"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=873"}],"version-history":[{"count":4,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/posts\/873\/revisions"}],"predecessor-version":[{"id":21600,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/posts\/873\/revisions\/21600"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=\/wp\/v2\/media\/874"}],"wp:attachment":[{"href":"https:\/\/newsashgabat.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsashgabat.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}